Script writing & video
Highlighting EXEDRA's success stories
Schréder is the leading independent smart outdoor lighting provider worldwide, present in over 70 countries across five continents.
The challenge
Schréder wanted municipalities and integrators to understand its central management system, Schréder EXEDRA, and to see it as the preferred platform for smart-city lighting. The campaign needed to land five qualities at once: simplicity, modularity, automation, resilience and reliability.
What we did
Working with five product ambassadors, we scripted and produced five one-minute films. Each takes a real Schréder project and walks through the problem, the solution EXEDRA delivered, and the measurable benefit to the city. Our industry knowledge shaped every script for clarity and impact.
The outcome
The films ran across social media, the Schréder website and industry-event booths, extending EXEDRA's reach to exactly the audiences that matter.
Unveiling Schréder EXEDRA's tangible benefits
“Thanks to their deep understanding of our industry, Kurrant was instrumental in crafting messages that highlight our solution benefits and resonate strongly with our key audiences.”
Valériane Maertens
Group Marketing Communication Manager at Schréder
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