Brand refresh & design
A visual brand revitalisation
BH Technologies builds smart-city solutions for public lighting and waste management, helping local authorities advance their energy and environmental transitions.
The challenge
BH Technologies had grown fast, but its branding had grown organically, project by project. That left two problems: a broad, complex offering that was hard for customers to navigate, and a fragmented visual identity that weakened recognition.
What we did
We created a modern, cohesive identity across the corporate family, BH Technologies, BH Eclairage and BH Environnement, each distinct yet clearly related. We modernised the logo, refreshed the colour system, and built the 'BH Code': a distinctive visual language derived from the logo that acts as a recognisable signature across every material. A complete brand book lets their teams apply it independently.
The outcome
By focusing on simplicity, consistency and impact, the new identity positions BH Technologies and its divisions for continued expansion and a stronger competitive edge.
The redesign
Before After Drag to compare the old logo with the new identity.
“Kurrant modernised our brand image in a way that feels true to who we are, harmonising our identity without losing recognition, bringing clarity, and aligning it with the innovative solutions we offer.”
Julie Mourey
Communication Manager at BH Technologies
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