Campaign & video production
Showcasing the Axis ecosystem of partners
Axis Communications provides solutions based on sight, sound and analytics to improve security and optimise business performance across more than 50 countries.
The challenge
Axis wanted to stand out at smart-cities industry events and show the depth of its partner ecosystem, how Axis cameras enable partner solutions and drive innovation. The hard part was conveying the scope of that ecosystem, and Axis's role in it, quickly and engagingly.
What we did
We produced a series of one-minute videos: casual, insightful conversations between Axis representatives and their partners, covering industry trends, standout projects and how Axis cameras make them possible. We edited and delivered each film within 12 hours so it could go live on LinkedIn during the event itself.
The outcome
Strong reach and engagement across social media, greater visibility at major industry events, and a library of films Axis now hosts on its own site to underline its smart-city leadership.
Increased visibility through the display of Axis' ecosystem of partners
“Kurrant's engaging campaign successfully spotlighted Axis' extensive partner ecosystem and leadership, greatly enhancing our social media exposure at major industry events.”
Andrea Sorri
Segment Development Manager Smart Cities at Axis
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