Portfolio & positioning
Streamlining a unified digital solutions portfolio
After acquiring Suez, Veolia brought Water Technologies and Solutions together with Veolia Water Technologies under its Water Tech Zone division, to present one unified market offer.
The challenge
Water Tech Zone had to consolidate two strong but overlapping portfolios into one coherent offer. The post-merger mix of fragmented digital water solutions made it hard for customers to navigate. WTZ needed a clear framework to simplify the offer and align everyone around a shared vision.
What we did
We started with a competitive analysis that surfaced three market trends: a focus on customer outcomes, flexible offer structures, and unified branding. Through structured workshops mapping stakeholders across 11 market segments, we built a unified offer architecture: an offer model and simplified product mapping, naming and terminology proposals, a communication and messaging framework for consistent sales and marketing, and go-to-market recommendations.
The outcome
Greater internal alignment and a stronger market presence, with customers better able to understand and engage with WTZ's digital water solutions.
The unification
Two overlapping portfolios, one clear architecture
After the Suez acquisition, WTS and VWT met as a tangled, redundant offer. Kurrant filtered it through three market trends and a mapping of 11 segments, then rebuilt it into a single, navigable structure.
WTS
Water Technologies & Solutions
formerly Suez
VWT
Veolia Water Technologies
across internal & external stakeholders
- Offer model, clear positioning
- Simplified product mapping
- Unified naming & terminology
- Communication framework
- Consistent messaging model
- Go-to-market alignment
“Kurrant's support enabled us to align the different teams in the area, in order to bring coherence to a unified portfolio of digital offerings.”
Christian Pitavy
Chief Digital Officer, Veolia Water Technologies Zone
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